驭水而行,上汽MG7上市发布会落幕保利大剧院水景剧场

SAIC MG'S LATEST COUPE LAUNCH CONFERENCE HELD AT SHANGHAI POLY GRAND THEATER

Mar 31,2023

上汽MG名爵汽车最新轿跑MG7于昨晚(3月29日)在由CRAZYWATER打造的上海保利大剧院水景剧场举行上市发布会。本次也是MG黑标首款产品的发布会,上汽名爵基于MG7的极致美学概念,打造了一场水色至美的感官盛宴。发布会的场景构建包括“HIFI沉浸式体验区”、“机械之美光影丛林”、“水光灵动艺术展车”、“越级奢享水上赛道”,全方位多层次的诠释了“极致”主题。如同一场大秀,MG7发布会结合水色光影艺术、串联新车售价揭幕,在上海保利大剧院几何线块的光怪陆离中,为观众带来极致的视觉冲击。本次MG7发布会也为观众展现了水秀场景如何为商业舞台中氛围演绎的创意增色。CRAZYWATER 作为多媒体水景综合服务商,以水色光影为主题,着力创新融合发展模式,将不断探索水景设计与舞台演绎,包括艺术商业发布会的跨界发展路径,并期待未来带来更多的作品。(本文图片均来源于主办方)

SAIC MG's latest coupe MG7 held a launch conference last night (March 29) at the water feature theater of Shanghai Poly Grand Theater built by CRAZYWATER. This is also the press conference of the first product of MG Black Label. Based on the ultimate aesthetic concept of MG7, SAIC MG has created a sensory experience with the most beautiful water performance. The scene building of the press conference includes "HIFI Immersive Experience Area", "Mechanical Light and Shadow Forest", "Water Art Launch Exhibition", "Luxurious Water Track", which interprets the theme of "extreme" all-rounded. The MG7 press conference show combines the art of water, light and shadow, and the unveiling of new car prices in series, bringing the ultimate visual impact to the audience at Shanghai Poly Grand Theater. The MG7 press conference also showed the audience how the water show scene can add color to the creativity of a commercial stage. As a comprehensive, multimedia water feature design firm, CRAZYWATER focuses on innovative and integrated development models with the theme of water art. We will continue to explore the collaborate of water feature design, stage performance, art commercial conferences, and look forward to creating more works in the future.